About the project
Photo // Tourist Board of the City of Pag
Nordic Walking Pag needed a distinctive brand identity that would effectively represent this dynamic outdoor sport while establishing their presence as the country’s leading Nordic walking organization. The logo and branding needed to convey movement, professionalism, and the unique aspects of Nordic walking, while being versatile enough for various applications.
We developed a comprehensive brand identity that captures the essence of Nordic walking:
- Logo Design – Created a dynamic logo that represents movement and activity. Incorporated elements suggesting Nordic walking poles and stride. Designed variations for different applications. Ensured scalability across all sizes. Developed both horizontal and vertical layouts.
- Brand Identity Package – Established a professional color palette reflecting: • Energy and movement • Outdoor activity • Professional sports • Natural elements. Created typography system for brand communications. Designed custom iconography. Developed brand guidelines.
- Visual Elements – Designed social media assets. Created promotional material templates. Developed brand pattern system.
- Brand Guidelines – Logo usage and specifications. Color palette with RGB, CMYK, and Pantone values. Typography hierarchy. Spacing and sizing rules. Do’s and don’ts. Application examples.
Impact:
The new brand identity successfully positions Nordic Walking Pag as a professional sports organization, effectively communicating the dynamic nature of Nordic walking while maintaining flexibility for various marketing applications.
